What do you think is the easiest way to advertise your company? What can reach the heart and soul of almost every person?
This is not aggressive advertising on television or radio, this is not putting up billboards throughout the country or even printing your logo in every glossy magazine.
Where do ideas come from, or are we looking for inspiration …
To make a good impression on a person, you must try to become part of his daily life. So in the life of our hero, Mark Krymov, the creator of the Memco agency, the Mug appeared. And it was not even his Mug, but his father’s favorite Mug, which was adorned with a large and bright Nescafe inscription. Continue reading