We talked with Natalya Ivanova (27 years old), Moscow – which owns five stores “Orange Elephant”, open on a franchise basis. A very interesting experience, which suggests that the franchise business is not so scary, but in some places quite profitable.
foto2Natalya, why did you open a franchise store? Isn’t it easier to independently come up with a name, order a product and become the owner of a small but your own business?
Opening a store under a well-known well-known brand, which already enjoys the trust and loyalty of customers and is supported by advertising, is one of the advantages of the franchise. Continue reading
Entrepreneur from America Sarah Blakely was able to build her entire billionth empire with the help of such a wardrobe item as underwear that draws a figure.
It only took eight years for a 29-year-old woman to find her place in the corrective underwear market, which was already crowded, as well as earn her first billion and conquer the international market.
And the beginning was quite ordinary – it was our own need for this product. Sarah was supposed to attend the party, and she could not find a suitable tightening underwear under cream trousers. The woman then got out of this situation with the help of ordinary tights, cutting off their gusset. But this incident inspired her to develop her own collection of corrective underwear.
Having invested all her free time and accumulated savings in the amount of five thousand dollars to Continue reading
The concept of “woman in business” in foreign countries is not new. In the countries of the post-Soviet space, where the representatives of “large” business are traditionally men, as they are more resistant to harsh conditions, opacity, criminality, corruption, which are present in the economic sphere. In most cases, business women associate their entrepreneurial activity with trade at the level of small and medium-sized businesses, and in general account for about 50% of the business share.
The Ukrainian business company Akmilight decided to take the niche “business for women”, which produces and sells high-quality luminous paint and varnish products. The company offers a specially designed dealer package for women, which includes products that require no special knowledge to work with. Continue reading