Entrepreneur from America Sarah Blakely was able to build her entire billionth empire with the help of such a wardrobe item as underwear that draws a figure.
It only took eight years for a 29-year-old woman to find her place in the corrective underwear market, which was already crowded, as well as earn her first billion and conquer the international market.
And the beginning was quite ordinary – it was our own need for this product. Sarah was supposed to attend the party, and she could not find a suitable tightening underwear under cream trousers. The woman then got out of this situation with the help of ordinary tights, cutting off their gusset. But this incident inspired her to develop her own collection of corrective underwear.
Having invested all her free time and accumulated savings in the amount of five thousand dollars to Continue reading