How the principle of the invisible hand of the market works
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain…

Continue reading →

How did a wine bank come about?
The creation of any business with a specific focus is based on meeting the needs of people. After all, this is the only way to generate demand. Let us turn…

Continue reading →

How to open a successful franchise creative gift shop for children
We talked with Natalya Ivanova (27 years old), Moscow - which owns five stores "Orange Elephant", open on a franchise basis. A very interesting experience, which suggests that the franchise…

Continue reading →

tanya

Learning business by watching others succeed

Barack Obama is not the first presidential candidate to use the Internet in his campaign. But Barack Obama is the only one who managed to really teach business lessons through his campaign, i.e. turn online donors into real ground supporters and voices. How did his online advertising campaign work?

Barack Obama had an email list of 13 million people. He had five million friends in 15 different social networks, such as Facebook (3,000,000), MySpace, covering several Asian communities, African-Americans and Spaniards. He had a website with over 8.5 million visitors per month, over 400,000 blog Continue reading

How to establish a business

On the topic of how to establish a business, I already wrote in an article on how to organize your business. But since setting up a business is not the easiest thing, let us return to this topic again. In the future, we will probably come back again. In today’s article I will share my opinion on how to establish a business from the point of view of its systematization, i.e. division of business processes into several subsystems and their integration, and organization.

I would like to note (although for you, the reader, from the point of view of running your own business it may turn out to be insignificant), that this article was placed under the heading “Starting a business” and not “Doing business”, although, probably, the second would be more correct. But, I think that it is necessary to Continue reading

Your business: the success of a yoga studio in times of crisis
Anna Chibusheva, the owner of the Ishvara yoga studio, believes that in times of crisis, one should bet on attracting clients. The business woman has big plans for the future,…

...

Baker-Maker is a sweet and daring business
Helga received an art education in Nizhny Tagil, then moved to Moscow and began working in companies as a graphic designer, project manager, art director. She was used to working…

...

Small Business Marketing Launch
Marketing in a small business is 100% compulsory. Without it, a business will never become large or even medium. Thinking that you will make money first and then do marketing…

...

Business Idea - Gift Baskets
If you are one of those who go crazy on various celebrations and birthdays, choosing oh-some special gifts, and then wrap them in creative packaging, then you will be completely…

...