The benefits of doing business in a small town
Among the advantages, we highlight the following:
– you do not need to separately organize a logistics department, because geographically in such a city everything is nearby;
– a minimum of competitors, which sometimes can be completely ignored if you correctly calculate the development strategy of your company;
– cheap labor. Some may argue this moment, referring to the lack of qualifications of personnel, but who prevents them from being trained? In Continue reading
Professional marketing is a tool for business development and growth. In turn, amateur self-marketing is a factor that significantly slows down trade, reduces the level of sales by 10, and sometimes by 100 times. Self-marketing is a word unknown to a wide circle of people; only specialists who study this issue operate on it.
Professional marketing as a guarantee of success
The essence of self-marketing is the assumption that the product sells itself. The product itself creates demand for itself, the product itself creates a need for itself, the product itself creates value for itself, the product itself creates profit, no one helps it. There are opportunities for a product to create a demand for itself, but they are limited, so the demand is created small, on the verge of zero. Continue reading
The principle of the invisible hand of the market is a term coined by the Scottish economist and one of the founders of modern economic theory, Adam Smith, to explain the mysterious processes in the market. He realized that the behavior of buyers and sellers in the market is determined not only by their desires, but also by some third party that is not visible.
The principle of the invisible hand of the market
For the reason that this side is not visible and clearly has to do with the market, it was called the “invisible hand of the market.” This third party Continue reading