Two entrepreneurs from New York in four years were able to prove to the whole world that women in business are able to achieve no less heights than the stronger sex. Rent the Runway company is estimated by experts at $ 1 billion, this project is a fusion of logistics, fashion trends and modern technologies.
For the first time with her business project Rent the Runway, 29-year-old Jennifer Hyman spoke to venture investment professionals in 2009. At that time, Jennifer was behind Harvard Business School.
Female business or clothing rental Continue reading
What do you think is the easiest way to advertise your company? What can reach the heart and soul of almost every person?
This is not aggressive advertising on television or radio, this is not putting up billboards throughout the country or even printing your logo in every glossy magazine.
Where do ideas come from, or are we looking for inspiration …
To make a good impression on a person, you must try to become part of his daily life. So in the life of our hero, Mark Krymov, the creator of the Memco agency, the Mug appeared. And it was not even his Mug, but his father’s favorite Mug, which was adorned with a large and bright Nescafe inscription. Continue reading
I’ll tell you my story of starting a family business. At the age of 30, on maternity leave with my second child, I was looking for a job for my soul and earning at the same time. In the 2014 Chanel spring collection, I saw such a trendy backpack worth 3 thousand dollars.
The simplicity of the style, and most importantly its price, prompted me to try to do the same. And I did it. But the highlight of my backpack was the use of luminous elements. I bought my first luminous backpack, decorated it with colored luminous jewelry and applied the logo with luminous paint. To make a bright copy of the brand thing, I needed: Continue reading